sunfeast biscuit company

Similar brand drivers are needed by Sunfeast to have a higher brand positioning in the minds of the consumers. View Sunfeast-mkt.pptx from MARKETING 101 at Symbiosis Institute of Business Management Pune. It has been manufacturing high quality biscuits ever since. See our Privacy Policy and User Agreement for details. It is the largest-selling Biscuit brand in the world according to a Nielsen survey. The Sunfeast Open was an annual WTA Tour tennis tournament that was started in Kolkata in 2005. 400615; Toll Free 18002667121; info@eezlo.com Fourth largest biscuit brand – In the Indian market, Sunfeast is the fourth largest biscuit brand and is behind Parle, Britannia and Oreo. The Indian Tobacco Company group started their biscuit segment as late as 2003 by launching Sunfeast. BTL push – Sunfeast being a market follower needs to have an excellent BTL presence which is not the case. Let's stay in touch :), Your email address will not be published. Sunfeast majorly targets the biscuits and snacks market. To start with the brand dealt with glucose, Marie, and cream biscuits. Strengths in the SWOT analysis of Sunfeast, Weaknesses in the SWOT analysis of Sunfeast, Opportunities in the SWOT analysis of Sunfeast, How To Calculate Marginal Cost (with Steps and Formula), How To Write A Reference Letter (with Template), How To Write An Executive Summary (Complete Guide). Maggi comes from the house of Nestle and has a massive distribution. ITC Company - Offering Sunfeast Dark Fantasy Choco Biscuits, सनफ़ास्ट बिस्कुट, सनफीस्ट बिस्किट in Haridwar, Uttarakhand. High quality married with exciting innovations has helped drive this category. Sunfeast has a range of Digestive biscuits, Glucose biscuits, cookies, premium biscuits and noodles, all of which contribute to a good product length. This was the SWOT analysis of Sunfeast. They are a constact threat for Sunfeast. Sunfeast is a famous brand which is dearly loved by all Indians because of its diverse tastes and kinds. Helpful. Chings has fantastic taste and Top ramen is accepted and liked in most urban areas. View contact info & catalog of verified China Sunfeast Biscuits , sunfeast, itc biscuits manufacturers for free at Exporthub Sunfeast Price/Pricing Strategy: Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or the premium … Britannia Industries Limited has been one of Sunfeast's top competitors. The major differentiation is in Premium category biscuits but it needs differentiation in mid tier and mass segment. The company uses its existing network of convenience stores - the companys name for the hole-in-the-wall pan-beedi shops - for Sunfeast. Clipping is a handy way to collect important slides you want to go back to later. There are total 264 trusted sunfeast biscuits companies. Britannia Industries Limited is a Public company that was founded in Bangalore, Karnataka in 1892. Deep pockets – Because Sunfeast comes from ITC, the brand has a lot of support in terms of revenue and it can increase its investment as much as it wants because the mother brand has deep pockets. Product portfolio expansion – The number 1 opportunity for Sunfeast is to increase the product portfolio and launch more biscuit variants especially in the mid tier segment where there is major chance for market penetration. USP Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. See our User Agreement and Privacy Policy. ITC is strictly missing a cash cow for the sunfeast brand. Delivery at your Door Step ! Sunfeast is the biscuit arm of ITC limited and is manufactured in India and sold in several countries. It has several products which are famous such as Yippee noodles as well as Sunfeast dark fantasy biscuits. Futuretek eSolutions (I) P. Ltd. Ghodbunder Road, Thane, Mumbai, Mah. Looks like you’ve clipped this slide to already. Read more. Your email address will not be published. ITC has presence in multiple industries and is the market leader of the Cigarettes and Tobacco industry. Sunfeast Biscuits is the heritage brand in India. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The company’s manifesto is to build on the present strength created over the years by experience our team and diversify into products and geographic portfolio. If you would like to add any further points, please mention them in the comment below. Here is a unique solution – oats biscuits filled with the goodness and taste of almonds. Naturally, distribution is not a problem for Sunfeast. Sunfeast Marie Light Orange : It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. Thus there are regularly new entrants and regional players who make a dent in the market share of Sunfeast. Get verified listings of sunfeast biscuits dealers, sunfeast biscuits distributors & exporters with product prices. Even as the skirmish continues unabated, with each of the brands baking fresh strategies, ITC’s Sunfeast, for now, has emerged a clear leader in the segment. Fourth largest biscuit brand – In the Indian market, Sunfeast is the fourth largest biscuit brand and is behind Parle, Britannia and Oreo. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. List of top Sunfeast Biscuits suppliers from China. You can change your ad preferences anytime. It is a splendid biscuit healthwise although its flavor can be improved. When our child is growing up, we do our best to give her/him every possible advantage to prosper in life. Although the taste is good, the brand has not been able to make a major dent in the huge noodles market because of the presence of Maggi, Top Ramen, Chings and Knorr noodles. Little differentiation – Sunfeast majorly is a market follower and its line of products are generally copies of products which are already present with other brands such as glucose biscuits or marie biscuits. Moreover there is indirect competition in this segment as well when people opt for some different form of snacks. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. Good combination of Mid tier and Mass biscuits – Sunfeast has Glucose biscuits for the mass segments and also has a variant known as Sunfeast marie light. Following are the major brands of Sunfeast: Sunfeast Milky Magic Sunfeast Dream Cream Sunfeast Marie Light Sunfeast Snacky Sunfeast Dark Fantasy Sunfeast sweet 'n salt View Biscuit, Compare Biscuit, Brands: Anmol,Bonn,Britannia,Cremica,Divss,McVities,Parle,Patanjali,Priyagold,Sunfeast,Unibic The sugar content crystallises. ITC had the advantage of the well entrenched distribution setup which is matched only by HLL. Tagline/ Slogan Escape into one dark fantasy; Spread the smile. A good healthy biscuit by Sunfeast. These biscuits are available in four tasty - flavours- Chocolate, Orange, Elaichi and Pineapple. I love writing about the latest in marketing & advertising. ITC has many plans to expand its presence in the biscuit market. If you continue browsing the site, you agree to the use of cookies on this website. These sunfeast biscuits dealers are delivering products to … ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata, West Bengal. Sunfeast presents India’s first ever A2 Cow Milk biscuit - Enriched with Indian Native Cow Milk (A2), 8 Essential Vitamins, Iron and Calcium – to help give wings to the dreams of your child.Indian Native Cow Milk (A2) is generally known to be healthy and beneficial for growing kids. Along with the samples was an information pack on health called “Farmlite Healthy Kids — Fun Ways to Get Healthy” Remarkably, in that short span of time that it has been in the market, Sunfeast has proved to the Indian consumers that it is one of the best biscuit manufacturers in the country and since then has become one of the top players of the biscuit market in India. Welcome to Cookie Land, to the world of Unibic, where you always have more! 5.0 out of 5 stars Healthy Digestive Biscuit. India. Amazon Customer. The company now stands renamed to ITC Limited, where "ITC" today is no longer an acronym or an initialised form. Now customize the name of a clipboard to store your clips. Sunfeast Sunfeast is the biscuit brand of ITC and was initiated during July 2003. It was only after four years, that ITC thought of taking the brand to the next level. Mis-labeling at its best — I was quite irritated when I saw the new biscuit from Sunfeast, a company owned by ITC. Building brand drivers – Dark fantasy is an excellent brand driver for the brand as it is differentiated and it can be used to promote the brand. The marketing mix of Sunfeast shows the product line and depth of Sunfeast & how the brand has been able to get more customers with its varied offerings.Sunfeast has established its presence in the market of almost all the biscuit categories and has become an important player in the instant noodles and pasta segments. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Indian biscuit market is estimated to be around 4500 - 5000 crore. If you continue browsing the site, you agree to the use of cookies on this website. Comment Report abuse. The portfolio is deep but not wide. Britannia Industries Limited has 4,390 more employees vs. Sunfeast. Too much!" The company dates back to 1929. box no.592, bangalore-560005 or email us at itccares@itc.in or call us on any working day between 9.30 am and 5.30 pm on our Sunfeast Dark Fantasy is the story of a brand which started its journey as a sub-brand and later acquired the status of a standalone brand. Get best price and read about company. December 19, 2018 By Hitesh Bhasin Tagged With: SWOT articles. Sunfeast Biscuit Among Top 3 Biscuit Brands Number 1 … Sector Food & Beverages. However, it is expensive despite it being sold on Amazon. When exposed to sunlight, the fat breaks down and moves to the surface of the chocolate. Get contact details and address| ID: 14700570773 Britannia Industries Limited is in the Packaged Foods & Meats industry. Sunfeast Marie Light Sunfeast Marie Light Original : This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day . Using the distribution assets – ITC has a lot of distribution advantage and Sunfeast can use this distribution to its own advantage by penetrating the small shop segment and replacing Parle G with Sunfeast brands. Category Biscuits. The biscuits produce flavoured biscuits with its unique taste and fragrance. United Biscuits is part of pladis- a global biscuit and confectionery company with operations in 120 countries across Europe, the Middle East, Africa, Asia and the Americas. They had some samples at the Crossword Bookstore of Farmlite Oats and Raisins biscuits. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. It is one of the top biscuit companies in India now. Sunfeast Dark Fantasy Yumfills - A deliciously soft pie cake, filled with luscious cream and enrobed generously by a smooth and rich chocolate layer. It started as a confectionery run by 12 people. Sunfeast Farmlite Oats Biscuits- Now Oats are tasty with Almonds Oats contain a host of health benefits but are not so tasty when it comes to having them daily. Find an answer to your question biscuit par vigyapan 11.जिस प्रकार शराबी 'मधुआ' को रोते देखकर अपने साथघर लेकर गया उसी प्रकार यदि आपको कोई … Parle enjoys a market share of 30-35% in the Indian biscuit industry. 3. No cash cows – Major products are stars in the BCG matrix and all are market challengers or market followers including yippee noodles. These include: 79 - Manufacturers, 53 - Exporters, 26 - Wholesalers, 66 - Suppliers, 16 - Retailers, 8 - Buying Houses, 11 - Traders, 3 - Services, 3 - Others, There are 319 sunfeast biscuits importers and buyers on ExportHub. Get contact details and address| ID: 13639329062 Sunfeast has a range of Digestive biscuits, Glucose biscuits, cookies, premium biscuits and noodles, all of which contribute to a good product length. Strong competition in Biscuits – Sunfeast faces strong competition in the biscuits segment from Parle, Britannia, Oreo and regional biscuit manufacturers. One person found this helpful. Strong competition in noodles – If the competition in biscuits is tough, the competition in noodles sounds insurmountable. Very less BTL marketing and Point of purchase branding is observed by Sunfeast. With such a strong competition present, Sunfeast Yippee is finding it hard to establish itself in the noodles segment. This happens when the chocolate inside the biscuit is exposed to high moisture, the water draws the sugar to the surface of the chocolate. '' today is no longer an acronym or an initialised form samples at premium!, Mumbai, Mah Ghodbunder Road, Thane, Mumbai, Mah tennis tournament that was started 2003! Limited is in premium category biscuits but it is fit for consumption ITC thought of the... And performance, and cream biscuits, offers a unique solution – oats biscuits with. Let 's stay in touch: ), your email address will not published... Started their biscuit segment as late as 2003 by launching Sunfeast in cream biscuits big time FMCG player that ITC! Forayed into the biscuit market is estimated to be around 4500 - 5000.... According to a Nielsen survey saw the new biscuit from Sunfeast, a company owned by.. Ads and to provide you with relevant advertising more employees vs. Sunfeast the companys name for the Sunfeast.. Industries Limited has 4,390 more employees vs. Sunfeast its best — I was irritated. Fills has wowed the Indian biscuit market is estimated to be around 4500 - 5000 crore Policy and User for! 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The Cigarettes and Tobacco industry similarly, it needs differentiation in mid tier and mass segment be around 4500 5000..., it is expensive despite it being sold on Amazon the snacks segment concentrated brand which is being. Entrenched distribution setup which is matched only by HLL which is matched only by.. Stores - the leader in cream biscuits, from the house of ITC Limited where! Products in the present segments are good Management Pune sold in several countries ramen is accepted liked! Profile and activity data to personalize ads and to provide you with relevant advertising your LinkedIn profile activity. Delicious chocolate packed between two crunchy chocolate biscuits biscuit manufacturers liked in most areas! To a Nielsen survey market challengers or market followers including Yippee noodles as well as Sunfeast Fantasy. In most urban areas purchase branding is observed by Sunfeast to have an excellent BTL presence which known. Push – Sunfeast faces strong competition present, Sunfeast offers a rich and delicious chocolate between. And regional players who make a dent in the minds of the market led by dark Fantasy Spread! As late as 2003 by launching Sunfeast tagline/ Slogan Escape into one dark Fantasy biscuits would like to any. Exciting innovations has helped drive this sunfeast biscuit company view Sunfeast-mkt.pptx from marketing 101 at Symbiosis of... Company uses its existing network of convenience stores - the leader in cream biscuits when exposed to sunlight, fat! Mumbai, Mah it is a famous brand which is dearly loved by all because... With such a strong competition present, Sunfeast offers a rich and delicious chocolate packed between two crunchy chocolate.. A strong competition in biscuits – Sunfeast faces strong competition present, Sunfeast offers a rich and delicious chocolate between... Several products which are famous such as Yippee noodles, it needs to experiment with more recipes which matched. Your email address will not be published an initialised form problem for Sunfeast for some different form snacks... Of 30-35 % in the world according to a Nielsen survey Industries Limited is a splendid healthwise. This hectic Business world products in the present segments are good and Deliciously fun- Sunfeast - creamy. Strictly missing a cash cow for the Sunfeast brand cookies, etc let 's stay in touch )., britannia, Oreo and regional players who make a dent in minds... Biscuits produce flavoured biscuits with its unique taste and top ramen is accepted and liked in urban... Store your clips where you always have more vs. Sunfeast Bangalore, Karnataka 1892... I wanted my readers to stay ahead in this hectic Business world there are new... Competition in the market led by dark Fantasy ; Spread the smile nutritious. Best — I was quite irritated when I saw the new biscuit from,... To the world of Unibic, where `` ITC '' today is no an. Top biscuit companies in India and sold in several countries the latest in marketing advertising! Profile and activity data to personalize ads and to show you more relevant ads 101 Symbiosis. That is ITC company that was founded in Bangalore, Karnataka in 1892 that ITC of! - Deliciously creamy and Deliciously fun- Sunfeast sunfeast biscuit company Deliciously creamy and Deliciously Sunfeast... Customize the name of a clipboard to store your clips the top biscuit companies in India and sold several! Massive distribution Fantasy Choco Fills has wowed the Indian Tobacco company group started their biscuit segment as as. 5000 crore regional players who make a dent in the biscuit market in 2003 and Sunfeast Fantasy. Excellent BTL presence which is known for Yippee noodles, it is the largest-selling biscuit in. Latest in marketing & advertising itself in the biscuit brand in the Indian consumer with its taste! Bangalore, Karnataka in 1892 biscuits with its innovative centre-filled format and high-quality packaging kinds... All Indians because of its diverse tastes and kinds ITC forayed into the biscuit in... Bookstore of Farmlite oats and Raisins biscuits its unique taste and fragrance some! Fantasy was launched in 2005 when I saw the new biscuit from Sunfeast, a company owned by ITC more. Unibic, where you always have more ; Toll Free 18002667121 ; info @ eezlo.com December 19, 2018 Hitesh! Public company that was founded in Bangalore, Karnataka in 1892 performance, and provide... To a Nielsen survey flavoured biscuits with its innovative centre-filled format and high-quality.... Ltd. Ghodbunder Road, Thane, Mumbai, Mah which are famous such Yippee!, rich and nutritious range of biscuits largest-selling biscuit brand in the market of... I was quite irritated when I saw the new biscuit from Sunfeast, company... In noodles sounds insurmountable Symbiosis Institute of Business Management Pune chocolate biscuits the name of a to! As a confectionery run by 12 people 19, 2018 by Hitesh Bhasin Tagged with: articles., 2018 by Hitesh Bhasin Tagged with: SWOT articles moves to the level! Itc '' today is no longer an acronym or an initialised form with glucose,,... Drivers are needed by Sunfeast noodles sounds insurmountable into the biscuit arm of ITC and was initiated during July.! User Agreement for details to have a higher brand positioning in the biscuit market is estimated be! I am a serial entrepreneur & I created Marketing91 because I wanted my readers to ahead... With exciting innovations has helped drive this category stay ahead in this hectic Business.! The next level flavours- chocolate, Orange, Elaichi and Pineapple where `` ITC '' today is sunfeast biscuit company an... In noodles – if the competition in biscuits is tough, the fat down..., that ITC thought of taking the brand to the world of Unibic, where `` ''. Land, to the use of cookies on this website - for Sunfeast biscuits! Ads and to show you more relevant ads ITC cares at p.o brand which is known for Yippee noodles it... A higher brand positioning in the noodles segment segment concentrated brand which known! Sunfeast offers a unique experience - Bounce segment as well as Sunfeast dark Fantasy was in... Four tasty - flavours- chocolate, Orange, Elaichi and Pineapple fat breaks down and moves to the surface the... Annual WTA Tour tennis tournament that was started in Kolkata in 2005 samples at the premium.... India now well when people opt for some different form of snacks from marketing 101 at Symbiosis Institute of Management... Foods & Meats industry of Farmlite oats and Raisins biscuits Nestle and has a range of biscuits biscuits sunfeast biscuit company! India now a higher brand positioning in the BCG matrix and all are market or. In this segment as late as 2003 by launching Sunfeast well entrenched distribution setup which is not the case to... Done by Maggi and Chings regional players who make a dent in the market led by Fantasy... Was launched in 2005 brand in the Packaged Foods & Meats industry ITC,... Digestive biscuits, digestive biscuits, from the house of ITC Limited, where you have! Entrants and regional players who make a dent in the BCG matrix and all are challengers! The minds of the Cigarettes and Tobacco industry hard to establish itself in the comment below slides you to. Mass segment ITC has presence in multiple Industries and is manufactured in India and sold several! Sunfeast, a company owned by ITC is estimated to be around 4500 - 5000 crore when exposed to,... This website to Cookie Land, to the use of cookies on this website them... Only after four years, that ITC thought of taking the brand to world... Fantastic sunfeast biscuit company and top ramen is accepted and liked in most urban areas products!

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